Strategy-led.
Human-first.
I'm Sara, a Marketing Strategist based in London, working with companies and growing businesses across the UK, Europe and Southeast Asia.
I started out as an architect. I spent years learning how to research deeply, think systemically, and design with the end user at the absolute centre of every decision. Then I discovered that what I loved most about architecture wasn't the buildings; it was understanding people well enough to design something that genuinely worked for them.
That's what I bring to marketing. I don't start with content. I start with people: who they are, what they actually need, and what would make them stop scrolling and pay attention.
My work has spanned AI startups, founder communities, global architecture firms, and high-profile investment events. From knowing tech ecosystems inside out to working alongside global design firms, from a Davos side event with 800 world leaders to a B2B consultancy's first-ever capability statement. The brief changes, but the approach never does.
